A couple of years ago, I did a staging consult in a client’s home who was getting their house ready to sell. We walked around the house going from room to room where I pointed out personal items that they need to remove & furniture they needed to store in order to make their house more saleable and appeal to the general population. They would tell me that they needed the house to be a certain way and they wouldn’t do the majority of the things that I asked them to do. The adult son’s room was not to be touched and they would not move furniture since they had their favorite places to sit while they watched TV. The house didn’t show well and sat on the market for months without an offer. They eventually took the house off the market and live in a house that is too much for the couple to handle. Sadly, this house should have sold. They had done an beautiful and expensive master en-suite renovation, but the house had to look contemporary and fresh to recoup the money from the renovation as opposed to looking dated and cluttered with too much furniture.
Treat Your House Like a Business
When you’ve made that decision to sell your house, your house no longer becomes the home where you’ve raised your kids, or started out as a new young couple or was that first home which you were so proud of being able to buy. Your house becomes a business! You need to do everything that you can to make the house sell for as much as possible and as fast as possible. Is in inconvenient to live in a house while you’re getting it ready to sell and have the property listed? Heck YES!
But the question is, are you willing and able to live with some inconvenience for a couple of months to get top dollar for your home?
My Next Door Neighbor LOST $80,000 on the sale of their house because they did NOT paint & stage their house!!!
Check Out What Your Competition is Doing in Your Neighborhood?
A couple of years ago, I was getting our house ready to sell. We were painting EVERY square inch of the house and installing hardwood floors on the ENTIRE second floor. To my surprise, the house next door went up for sale BEFORE we were ready to list! Yikes!!! The ideal situation is to list your house first before any other houses in the neighborhood go on the market.
So I did what any homeowner would do!!! I went to their Open House on the weekend to check out my competition!!! When I went to the Open House, I was shocked. There was too much furniture in every room making the rooms appear small. They did alot of entertaining so they needed the additional seating for living in their home but not for selling. There were numerous personal pictures & items that made you feel you were intruding into someone’s space. EVERY ROOM WAS PAINTED A DIFFERENT DARK PAINT COLOR!!!
Needless to say, I was quite relieved after I went through the house knowing that my house showed 1000 times better than my competition!!!
It’s important to know your neighborhood! Do your research for most likely your biggest asset that you own!
When I ask clients if they’ve gone to their neighbor’s Open House and checked out their competition they look at me in shock and horror! Its surprising how many people are reluctant to go to open houses in their neighborhood. They’re afraid their neighbor will think they are nosey.
But why would you NOT do important research for probably the most important asset you will own in your life – your home?
START NOW!!! Go to lots of open houses to get a clear picture of what’s going on in your area. Don’t just go to one or two because the one or two that you visit may have over renovated or under renovated their home. You may not get the full story. Going to open houses in your neighbourhood will give you a better idea of what improvements to their home your neighbours are doing, and how much they are asking for their home. Once the home sells, be sure to find out how much they sold their home for. If you don’t want to ask your neighbor, the agent who sold the house would be happy to tell you.
Sadly for my neighbor, they lost $80,000 when they sold their home because they did not paint or stage their home. Our two houses were very comparable in size, features and of course, location. There was NOT a $80,000 difference because of features or size, but it came down to how unfavourably their house showed compared to mine. Don’t let this happen to you! Don’t let money unnecessarily slip away from your fingers due to not getting your house ready to sell. You need hold unto the wonderful memories you made in the home and realize that its no longer your home as you knew it but your biggest asset that will help you achieve your financial goals and dreams.
Welcome! I’m Debi Collinson. Stager. Stylist. Real Estate Investor. In 2006, at the request of a realtor, I staged my very first home. Staging houses was just starting to become popular. I watched every staging show on HGTV that I could find. I was very nervous staging my first house, but the sellers liked their newly redesigned home so much that they turned down an offer for full asking price. I went back to design school and have never looked back. Since 2006, I have been staging & designing spaces to make them look like they belong in a magazine page, and buying “fixer uppers” to fix up & either sell for a healthy profit or to rent them out. Sign up to receive my e-mails on how to make your home stunning, how to sell your house for top dollar AND how to become financially independent one fixer upper at a time!